In the world of car sales, prospecting is often overlooked or seen as a secondary task. Many salespeople only engage in prospecting when the weather is bad or when they have nothing else to do. However, if you want to be in the top 10% or 20% of salespeople who make 80% of the money, you need to have a great prospecting tool.
In this article, we will discuss the importance of prospecting in auto sales and introduce a highly effective prospecting tool – Craigslist. With over 60 million people utilizing Craigslist every month, it presents a massive opportunity for car sales professionals to double their sales and increase their commissions.
The Power of Craigslist in Auto Sales
Craigslist is a well-known online marketplace where people buy and sell a variety of items, including cars. Despite its popularity, many car sales professionals fail to recognize its potential as a prospecting tool. By utilizing Craigslist effectively, salespeople can sell 40 to 50 cars per month, placing them among the top performers in the industry.
Let’s dive into the numbers and understand the magnitude of opportunity Craigslist presents:
60 Million Monthly Users: In 2015 alone, there were approximately 60 million people browsing Craigslist every month. This number is staggering and provides an immense pool of potential customers.
Cost-Effective Solution: Unlike other platforms where dealerships spend thousands of dollars monthly, such as Auto Trader, posting on Craigslist costs significantly less. With just $1,000 per month, salespeople can sell four times as many cars as those advertised on Auto Trader.
Additional Prospecting Platforms: Apart from Craigslist, there are other platforms like Watches Cars that attract millions of potential buyers each month. By diversifying your prospecting efforts across these platforms, you can tap into a larger customer base and increase your chances of making more sales.
It’s crucial to recognize that Craigslist isn’t just a tool for internet departments. Even if you primarily engage with customers in person, leveraging Craigslist can bring in an abundance of additional business. By spending a small portion of your time posting cars on Craigslist, you can attract more fresh-up customers to your dealership and increase your sales.
The Science behind Successful Craigslist Prospecting
To succeed in prospecting on Craigslist, you need to understand the science behind it. It’s not just about posting an ad and hoping for the best; there are strategies and techniques to ensure your listings stand out and attract potential buyers. Here are some key points to keep in mind:
Compelling Descriptions: Writing an enticing description is crucial. Highlight the unique features and benefits of the car you’re selling to capture the attention of potential buyers.
Effective Headlines: Creating a catchy and attention-grabbing headline is essential. Your headline should be concise, yet captivating enough to make users click on your listing.
Mastering Customer Fishing: Prospecting on Craigslist requires skills to engage with potential customers effectively. Learn how to identify interested buyers and engage with them in a way that encourages them to inquire about the vehicle.
Consistent Effort: Consistency is key when it comes to prospecting on Craigslist. Regularly posting new listings and updating existing ones will help you maintain a strong presence and attract a steady flow of customers.
Taking Advantage of Craigslist as a Sales Professional
If you’re a car sales professional, it’s essential to leverage the power of Craigslist to maximize your sales potential. By incorporating Craigslist prospecting into your existing sales strategies, you can achieve remarkable results.
Whether you’re an internet department employee or primarily engage with customers in person, Craigslist offers a significant opportunity for increased sales and commissions. By adapting to the demands of the digital age and embracing platforms like Craigslist, you open doors to a wider customer base and higher earning potential.
If you’re intrigued by the idea of utilizing Craigslist as a powerful prospecting tool, we encourage you to reach out to us. We can provide you with a personalized recipe for success and guide you through the process of effectively advertising on Craigslist. Take control of your sales career and tap into the immense potential of Craigslist today.
Effective prospecting is essential for car sales professionals looking to maximize their sales. Craigslist is a powerful and often overlooked tool that can revolutionize your prospecting efforts. With millions of monthly users and a cost-effective pricing structure, Craigslist presents an unparalleled opportunity for increased sales and commissions. By mastering the art of Craigslist prospecting, you can stand out among your peers and take your sales career to new heights. Don’t miss out on this incredible prospecting tool – embrace Craigslist and double your check!
To learn more about how Craigslist can unlock your sales potential, feel free to contact us. We are passionate about empowering sales professionals and helping them achieve outstanding results. Take the first step towards maximizing your sales by embracing the power of Craigslist today.