How to Sell Offshore Software Development Services: A Guide for Success

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Offshore software development companies often find it challenging to sell their services and attract clients. Despite their technical expertise, many struggle with marketing and sales. This is because these companies are often founded or managed by developers who may not have the necessary skills or training in sales and marketing. In this article, we will provide you with valuable tips on how to improve your sales skills and successfully sell your offshore software development services.

The Challenge of Sales for Software Companies

Software companies face unique challenges when it comes to sales and marketing. The technical skills that drive their business may not translate into effective sales strategies. Oftentimes, these companies are competing with countless others from around the world for the same clients. The market is highly competitive, and it is essential to understand that you are not alone in your efforts to sell software services.

Adopting a Methodology: Target Account Selling (TAS)

To overcome these challenges, it is crucial to adopt a structured methodology for sales. Just as software development follows various methodologies like Agile and Scrum, sales and marketing require their own frameworks. One highly effective methodology is called Target Account Selling (TAS). TAS provides a strategic approach to building a sales pipeline and effectively managing prospects throughout the process. It is a science, not just a trial-and-error process.

Understanding the Competitive Landscape

In the software services market, competition is fierce. Countless companies from all around the world are vying for the attention of potential clients. This means that simply cold-calling or sending generic emails is not enough to stand out. In fact, it can be detrimental to your success. Spamming potential clients with generic messages will only lead to your emails being ignored or deleted. To succeed, you need to differentiate yourself from the crowd and approach clients in a more personalized and respectful manner.

The Importance of Qualifying the Client

Before engaging with a client, it is essential to do your research and understand their needs and challenges. Templates for emails and calls may seem convenient, but they rarely work when it comes to serious clients. Instead, take the time to understand your potential client’s problems and demonstrate your genuine interest in helping them find a solution. This requires asking the right questions and showing that you have taken the time to study their company and their industry.

Building Strong Relationships

Selling offshore software development services is not just about closing deals. It is about building long-term relationships with clients. Just as a multi-story building needs a strong foundation, a successful sales process requires a solid foundation built on trust and understanding. Your initial contract with a client is the first floor of this building. However, before you even reach that stage, you need to establish a strong rapport and qualify the client through effective marketing and sales efforts.

The Importance of Mindset and Differentiation

To succeed in selling offshore software development services, it is crucial to adopt the right mindset. Put yourself in the shoes of the client and consider what you would expect from a vendor offering similar services. Avoid focusing solely on your company and what you can do. Instead, focus on the client’s needs and demonstrate your capacity to understand and solve their problems. By showing genuine interest and providing value, you can build trust and differentiate yourself from the competition.

Advancing Prospects and Filling the Pipeline

Successfully selling offshore software development services requires more than just closing one deal. It requires ongoing efforts to advance prospects through the pipeline while continuously filling the pipeline with new leads. To achieve this, it is essential to have a systematic approach and effective sales skills. This includes continuously researching potential clients, qualifying them, and demonstrating your commitment to understanding their unique challenges and needs.


Selling offshore software development services is a challenging yet rewarding endeavor. By adopting a structured methodology like Target Account Selling (TAS) and focusing on building strong relationships with clients, you can increase your chances of success. Remember to approach clients in a personalized and respectful manner, demonstrating your genuine interest in their problems and challenges. By continuously filling and advancing prospects through the pipeline, you can ensure a steady flow of clients and projects for your offshore software development company.

If you are struggling with sales and marketing for your offshore software development company, consider seeking training or guidance to improve your skills. With the right mindset, approach, and dedication, you can take your company to new heights and attract the clients you aspire to serve.

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