Lead Generation for Your Outsourcing Business: How to Drive Success in the BPO Industry

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Outsourcing has become a popular choice for businesses looking to streamline their operations and reduce costs. In the Philippines, the BPO (Business Process Outsourcing) industry has seen tremendous growth in recent years. However, one of the biggest challenges faced by outsourcing companies is lead generation. In this article, we will explore the strategies employed by Telework BPO, a rural-based BPO company, in successfully generating leads for their outsourcing business.

Telework BPO is a rural BPO based in Baliwag, Philippines. The company started in 2015 with just three remote employees. However, an opportunity presented itself in May 2008 for Telework BPO to transition into an office-based BPO. This presented a unique challenge as many companies in the Philippines preferred to outsource to home-based agents. Nonetheless, Telework BPO decided to build an office and bring their team in. Today, they have grown to have 468 agents and counting, with a target of reaching 500 agents by the end of the year.

Lead generation, as in any outsourcing business, is the number one problem faced by Telework BPO. To tackle this challenge, they initially had only two sales and marketing staff – the speaker, Jun, and their business development manager, Jeff. As a new player in the market, they knew they needed to establish their online presence and experimented with various strategies and tactics. They also faced the added challenge of transitioning from serving B2C clients in their digital marketing agency to targeting B2B clients in the outsourcing industry.

Their first step was to focus on building their online presence through their website and social media platforms. They gradually gained followers and experimented with different strategies. Their efforts paid off, and in just one year, they went from having 1,964 Facebook followers to over 10,173 followers, with an average engagement rate of 20%. They also started gaining traction on Google search results.

One key factor that contributed to their success in lead generation was their collaboration with SEO expert, Glenn Demano. Jun and Glenn spoke at digital marketing conferences together and shared their knowledge and techniques. This collaboration improved Telework BPO’s search ranking and visibility, resulting in more leads coming in through Google searches.

Telework BPO also emphasized the importance of having a compelling story around their company’s mission and vision. They revised their mission and hired a professional to help create a compelling story. Their mission was focused on creating job opportunities for people in the countryside, which set them apart from other outsourcing companies located in the Metro Manila area. By highlighting their rural location and the benefits of working with them, they were able to appeal to potential clients looking to outsource their processes.

Using tools efficiently was another crucial strategy employed by Telework BPO. Contrary to popular belief, digital marketing tools like Facebook Ads and Google Ads don’t have to be expensive. Telework BPO allocated a budget for promoting their blog posts and ran targeted Facebook and Google Ads campaigns. They spent a total of 77,000 pesos ($1,500) over the course of a year, generating leads and converting them into clients. By using these tools efficiently, Telework BPO was able to reach their target audience and engage interested prospects.

By following these strategies, Telework BPO witnessed significant growth in their business. They were able to expand their team from just two sales and marketing staff to six, further driving their lead generation efforts. They saw a steady increase in website traffic and social media engagement, indicating the effectiveness of their digital marketing strategies. Telework BPO’s success can be attributed to their commitment to building their online presence, creating a compelling story, and utilizing digital marketing tools effectively.

In conclusion, lead generation is a crucial aspect of the outsourcing business. Telework BPO’s experience demonstrates that by focusing on building an online presence, creating a compelling story, and using digital marketing tools efficiently, an outsourcing company can achieve success in generating leads and securing new clients. With the right strategies and a commitment to continuous improvement, outsourcing businesses can thrive in the competitive BPO industry.

Keywords: lead generation, outsourcing business, BPO industry, Telework BPO, online presence, compelling story, digital marketing, Facebook Ads, Google Ads, SEO techniques, website traffic, social media engagement, rural impact sourcing, targeted campaigns, success in lead generation.

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